A familiar face. A fresh approach.

I’ve spent my career telling stories that matter in the horse world.

I spent a decade reporting on racing and sales for the Thoroughbred Daily News. I built deep relationships across barns, farms, and sales grounds, and interviewed the people shaping the future of this business.

Then I brought that experience into the marketing world, joining the award-winning agency Cornett, where I worked on campaigns for industry leaders like Keeneland, Lane’s End Farm and the National Reining Horse Association.

Now, I help Thoroughbred operations and equine businesses build the kind of brands that earn trust, stand out, and support real business results. My work blends insider knowledge with smart, strategic marketing.

(Oh, and I once rode 29 semi-feral horses 600 miles across Mongolia, so you know my levels of determination and dedication are off the charts.)

Your story deserves to be told by someone who gets it. Let’s make sure the right people see what you’ve built—and take it seriously.

Kelsey

I speak your language.
And your clients'.