A familiar face. A fresh approach.

I’ve spent my career telling stories that matter in the Thoroughbred industry.

I spent a decade reporting on racing and sales for the Thoroughbred Daily News. I built deep relationships across barns, farms, and sales grounds, and interviewed the people shaping the future of this business.

Then I brought that experience into the marketing world, joining the award-winning agency Cornett, where I worked on campaigns for industry leaders like Keeneland and Lane’s End Farm.

Now, I help Thoroughbred businesses elevate their digital presence with strategy-led brand storytelling, modern content creation and consistent marketing that reflects the quality, personality, success and ambition of their programs.

Your story deserves to be told by someone who gets it. Let’s make sure the right people see what you’ve built—and take it seriously.

Kelsey

I speak your language.
And your clients'.