I help Thoroughbred farms, consignors, and ownership groups build strong, recognizable brands through strategic storytelling, digital experiences, and consistent, compelling content.

Hi, I'm Kelsey.

SERVICES

Visual Storytelling

Strategic, story-driven videography and photography that elevate your brand across every digital touchpoint.

SIGNATURE SERVICES

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SIGNATURE SERVICES

Website Design

Whether it's a new build or a refresh, we'll create a website that matches the quality of your horses.

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Branding and marketing strategist. Creative storyteller. Thoroughbred industry insider.

After 10 years reporting on racing and sales for the Thoroughbred Daily News, I joined Cornett, a full-service marketing agency, and worked on campaigns for Keeneland and Lane’s End Farm.

You’re not hiring someone to “do marketing.” You’re partnering with someone who understands your audience, your challenges, and your story—because this industry is my story, too.


Kelsey

ABOUT

Meet the Owner

Who I work with:

I work with Thoroughbred businesses that understand success today requires more than tradition: it demands strategic storytelling and digital clarity.

  • Farms
  • Sales consignments
  • Ownership groups
  • Trainers 
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We were blown away by Kelsey's professionalism and relatability. Kelsey took the time to learn our backgrounds, our farm's story and what was important to us. It's clear she truly understands the backbone of who we are, what we've built and what direction we're going, and she presented all of it beautifully on our new website.

Leo and sarah dooley, norevaLe farm

Testimonials

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Working with Kelsey on the creation of Reverie Farm’s new website was an outstanding experience from start to finish. What truly sets Kelsey apart is her deep understanding of the Thoroughbred industry. As a veteran journalist covering the business for many years, she brings a level of knowledge and perspective that simply can't be taught.

Curtis Harrell, harrell ventures & reverie farm

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Working with Kelsey on our website and brand development proved to be much more than a collaboration on those specific items. Through Kelsey's thorough, thoughtful, and insightful process, we cultivated a stronger sense of self and for that we will be forever grateful. Kelsey put the time in on our farm, learning how we operate on a daily basis, and that shows in the most natural way possible in the final product. 

sarah sutherland, heartwood farm

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Kelsey brings clarity, organization, and a genuine commitment to delivering outstanding results. Her professionalism, collaborative spirit, and strategic approach ensures a seamless experience from start to finish.

I am deeply impressed with what Kelsey is building. She has my strongest possible recommendation.

Christy hiler, cornett

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If your marketing hasn’t caught up with the quality of your horses, let's  fix that.

Let’s build a plan that gets you noticed for all the right reasons.

Let's build what you've been missing

CONTACT