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I help equine businesses reach their full potential with breakthrough brand and marketing strategies rooted in persuasive storytelling.

Strategic branding and marketing for your horse business.

Your business is taking off—but how do you leverage marketing for growth? Successful brands that drive results have a compelling narrative. Their messaging is consistent, targeted, and strikes to the core of their audience’s wants, needs, and emotions. When done right, marketing doesn’t just inform—it converts onlookers into loyal customers.

Elevate your horse business with strategic marketing

With deep horse industry expertise, I provide insights and guidance for your research and operational projects.

RESEARCH/PROJECT CONSULTANCY

Earned media is a powerful tool. I’ll collaborate with media outlets to get your story in the spotlight. My PR services for the horse industry help Thoroughbred farms and other equine businesses build their reputation.

MEDIA RELATIONS

Posting when you have time isn’t enough. Let’s build a strategy that grows your audience by delivering the content they crave. With a social media strategy, your horse business can reach new heights.

SOCIAL MEDIA STRATEGIES

From websites and ads to video scripts and emails, I create compelling copy that resonates with your audience and inspires action. My equine copywriting services are tailored to horse businesses like Thoroughbred farms, sales consignments, and more.

COPYWRITING

We’ll develop a customized strategy to tell your story in the right places and connect effectively with your target audience. From stallion farms to sales consignments, I create marketing plans that deliver results.

COMMUNICATIONS & MARKETING PLANS

Lay the foundation for your business with a clear vision, mission, purpose, and values. We’ll also craft a compelling visual identity—including colors, fonts, and logos—to reflect your brand’s essence.

BRANDING

SERVICES

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You’re already a busy business owner, and your focus on your horses and clients is imperative. You need a partner with combined marketing, media and horse industry experience to take the reins of your marketing and branding so you can focus on your work on the farm, in the sales ring, at the track, or wherever else you make your magic happen.

Marketing and branding can be a daunting task.

The equine industry is my passion and life’s work. After 10 years reporting on racing and sales on six continents for the Thoroughbred Daily News, I joined Cornett, a full-service marketing agency, and worked on campaigns for Keeneland, Lane’s End Farm and the National Reining Horse Association. I was involved with all aspects of marketing for these brands including strategy, communications and media planning, creative development, video production and social media strategy and execution.
Oh, and I once rode semi-feral horses 600 miles across Mongolia so you know my levels of determination and dedication are off the charts.

HEY THERE,
I'M KELSEY

About

Why work with me?

Industry Expertise: Over
14 years of experience in Thoroughbred racing and the horse industry.

Creative Vision: Innovative solutions that help your brand stand out.

Proven Results: Trusted by top brands to deliver high-impact campaigns.

Collaborative Approach: I work seamlessly with your team and bring in trusted professionals as needed.

Passion for Horses: Your business is more than a client to me—it’s a shared passion.

kelsey@kelseyriley.co
+1-859-221-0659

Ready to take your horse business to the next level?

Let’s craft a marketing strategy that works as hard as you do. From Thoroughbred branding to equine social media strategies, I’ll help your business succeed.