You’re already a busy business owner, and your focus on your horses and clients is imperative. You need a partner with combined marketing, media and horse industry experience to take the reins of your marketing and branding so you can focus on your work at the barn, in the sales ring or the show pen.
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I help equine businesses reach their full potential with breakthrough brand and marketing strategies rooted in persuasive storytelling.
I help equine businesses reach their full potential with breakthrough brand and marketing strategies rooted in persuasive storytelling.
Strategic branding and marketing for your horse business.
Brands that drive business results through marketing have a compelling narrative that is consistent across tactics and strikes to the core of their audiences’ wants, needs and emotions. Emotion drives decision making and converts onlookers to customers.
Your business is taking off.
So, how do you leverage marketing for growth?
Utilize my horse industry expertise on your research and operational projects.
RESEARCH/PROJECT CONSULTANCY
Earned media is a valuable marketing tactic. I will work with media outlets to get your story in the press.
MEDIA RELATIONS
Posting when you have time isn’t a social media strategy; we’ll make a plan to grow your audience by providing them the content they crave.
SOCIAL MEDIA STRATEGIES
I’ll write the copy for your ads, websites, video scripts, emails, brochures; you name it. And, I’ll tap into my network of creatives to bring the work to life.
copywriting
A plan for how and where to tell your story so that it connects most effectively with your target audience.
communications & marketing plans
Your brand’s fundamentals (vision, mission, purpose and values) and visual identity (colors, fonts, logos, etc.) are the foundation for everything you do.
brandING
The equine industry is my passion and life’s work. After 10 years reporting on racing and sales on six continents for the Thoroughbred Daily News, I joined Cornett, a full-service marketing agency, and worked on campaigns for Keeneland, Lane’s End Farm and the National Reining Horse Association. I was involved with all aspects of marketing for these brands including strategy, communications and media planning, creative development, video production and social media strategy and execution.
I also once rode semi-feral horses 600 miles across Mongolia so you know my levels of determination and dedication are off the charts.
HEY THERE,
I'M KELSEY
About
kelseynriley@gmail.com
+1-859-221-0659